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Balam (also known as Balaam or Balan) is a great and powerful king of Hell who commands over forty legions of demons. Balam is depicted as being three-headed. One head is the head of a bull, the second of a man, and the third of a ram. He has flaming eyes and the tail of a serpent. He carries a hawk on his fist and rides a strong bear. At other times, he is represented as a naked man riding a bear.
- Balam gives perfect answers on things past, present, and to come, and can also make men invisible and witty.
- His name seems to have been taken from Balaam, the Biblical magician.